SVGS Foundation

NEW AND REFRESHED LOGO AND VISUAL BRAND IDENTITY FOR AN HBCU SCHOLARSHIP FUND.

The SVGS Foundation supports Historically Black Colleges and Universities, the scholars who attend them, and the communities they come from. It creates opportunity primarily through the Walker Williams Wilson Memorial Scholarship Fund, dedicated to the memory of HBCU alums who profoundly impacted the spaces they graced. The fund supports deserving Black male scholars, personally and financially, as they attend HBCUs and give back through service.

Seeking Vision Gaining Success Foundation (SVGS) empowers, educates, and encourages deserving and committed African-American male scholars to attend Historically Black Colleges and Universities.
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Help SVGS Foundation elevate their visual identity with a refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision. 
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During our initial design brief, we did a deep dive on the core values of the organization, its personality, the message the logo needed to convey, its audience, how would the brand be perceived, it's competitive advantages, and visual preferences. 

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The newly refreshed logo has the essence of the current logo with some significant updates and the inclusion of an anchor that gives the brand stability.