HOW A SOCIAL RUNNING CLUB BECAME THE CATALYST FOR WOMEN'S HEALTH AND A STAPLE OF THE HARLEM COMMUNITY.
ABOUT:
This social running club was founded in November 2013 under a different name (Powdered Feet Run Club) before adopting Harlem Run. Alison envisioned the new name and logo to attract a broader base of runners and fitness enthusiasts who wanted to be a part of Harlem’s special and unique community. In addition, with the changes that Harlem has been going through since gentrification, the logo needs to be reminded of Harlem’s grittiness and still be cool enough that non-runners would be interested in wearing the brand.
Today, Harlem Run is a catalyst for women’s health and an Under Armour-sponsored organization with over 250+ members of all ages.
DISCIPLINE: Logo Design