How I Helped VCC Elevate Its Brand Identity to Reflect Its Expansion & Mission
ABOUT
Victory Coaching Center is a therapeutic service with a focus on the use of psychotherapy to treat various issues, including behavioral and relationship problems, self-esteem, peer pressure, grief and loss, anger management, and stress.
VCC’s therapeutic approach is collaborative and eclectic. It provides a variety of interactive therapeutic techniques to meet clients' needs. The hope is that you will gain self-awareness, self-esteem, empowerment, clarity, and healing.
As the organization transitioned from a solo practice to a group practice offering therapy, supervision, and consultation, it sought a refreshed brand identity. The new design needed to embody the essence of winning, health, and wellness while remaining versatile, timeless, and distinctively sophisticated.
DISCIPLINE: Brand Identity